There is proper etiquette on approaching a bookseller with a request to stock a self-published title. John Churchman was sure he had violated it when, in early October, he dropped in unannounced at his local bookstore, the Flying Pig in Shelburne, Vt., with copies of the picture book he had recently published with his wife, Jennifer.
“I’m sure they were thinking, ‘How fast can we get this guy to leave?’ ” Churchman admits. But as he showed the book to store co-owner Elizabeth Bluemle, an eavesdropping customer said she’d buy a copy. Bluemle pulled over another store browser to take a look. That customer bought a copy, too. Bluemle was sold: she told Churchman she’d take another eight for her shelves.
Little did Churchman, a photographer who runs a “picture farm” (more on that later), know just how serendipitous a sale he’d made. Bluemle was so impressed with The SheepOver that she told the Churchmans she’d like to write a blog post about it. “We thought, ‘That is so nice. Of course,’ ” said Jennifer Churchman. “We thought she meant she was going to write about it in the newsletter she writes for the store.”